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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Catalyst Sale Podcast is published weekly.  We take listener questions at @catalystsale on twitter or hello@catalystsale.com via email.

Topics discussed - B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Jan 26, 2021

In this episode, Mike and Jody discuss how to prepare for your initial conversation with a prospect and why the preparation piece is important. 

Questions Answered:

  • How do you prepare for the initial conversation with a prospect?

Key Takeaways:

  • Determine how you found out about the person you will be talking to. Did...


Jan 20, 2021

In this episode, Mike talks with Dan Cockerell about his new book, What’s The Culture In Your Kingdom?

Key Takeaways:

  • The book is broken into 4 sections: Leading Yourself, Leading Your Team, Leading Your Organization and Leading Change.
  • Studies have shown that CEO’s who have emotional intelligence have better...


Jan 12, 2021

In this episode, Mike and Jody talk about ways to start the year off right even if you have already abandoned your New Year’s Resolution. 

Questions Answered:

  • How do we start the year off right?
  • What do we do to get back on track?

Key Takeaways:

  • People cannot disrupt the attitude that you take, the effort you put...


Jan 5, 2021

In this episode, Mike and Jody talk about why it is a good idea to break down a problem in order to execute and solve. 

Key Takeaways:

  • You aren’t going to know where your blindspots are until something or someone helps reveal those things.
  • If you can break a problem down enough, then you can get it done.
  • Establish...