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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Catalyst Sale Podcast is published weekly.  We take listener questions at @catalystsale on twitter or hello@catalystsale.com via email.

Topics discussed - B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Feb 22, 2021

In this episode, Mike and Jody discuss negotiation and why it isn’t as hard as you think.

Questions Answered:

  • If negotiation doesn’t happen at the end, when does it happen?
  • What is negotiation?
  • What questions can you ask to determine what your customer values?

Key Takeaways:

  • Common mistake - thinking negotiation...


Feb 16, 2021

In this episode, Mike and Jody discuss project management and what it has to do with Sales Skills.

Questions Answered:

  • What does project management have to do with Sales Skills?
  • How do you break project management down?
  • How does it change if we are a small organization?
  • What are the elements of project management?

Key...


Feb 9, 2021

In this episode, Mike is joined by Ray Edwards. Ray is a communications strategist and author of How To Write Copy That Sells. Ray is also the host of the Ray Edwards Show. 

Questions Answered:

  • How do we create the same type of sales experience when we are not in the room?
  • What can we learn from movies about writing...


Feb 2, 2021

In this episode, Mike and Jody discuss the importance of saying “I don’t know” when talking with prospects or customers.

Key Takeaways:

  • It is shocking how many people are uncomfortable saying “I don’t know.”
  • It is important to follow-up with “I will find out,” “I will get an answer,” or “I’ll...


Jan 26, 2021

In this episode, Mike and Jody discuss how to prepare for your initial conversation with a prospect and why the preparation piece is important. 

Questions Answered:

  • How do you prepare for the initial conversation with a prospect?

Key Takeaways:

  • Determine how you found out about the person you will be talking to. Did...