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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Catalyst Sale Podcast is published weekly.  We take listener questions at @catalystsale on twitter or hello@catalystsale.com via email.

Topics discussed - B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Apr 27, 2020

On this episode, Mike is joined by Dr. J.J. Peterson, Chief of Teaching and Facilitation at StoryBrand and Co-Author of Marketing Made Simple. They discuss sales funnels, narrative marketing and story. 

Questions Answered:

  • Is now a good time to build a Sales Funnel?
  • What are the 3 steps to a Sales Funnel?
  • What exactly...


Apr 20, 2020

On this episode, Mike and Jody discuss using decision making frameworks, and how they apply to thinking, making decisions, and execution.

Questions Answered:

  • What are the things that get in the way of effective decision making?
  • How do we avoid some of those challenges?
  • What are some decision making frameworks?
  • How does...


Apr 14, 2020

On this episode, Mike is joined by Max Altschuler. Max is the VP of Marketing at Outreach, Founder of Sales Hacker and fellow Sun Devil! #ForksUp. They discuss empathy and things to consider when working with customers during a crisis. 

Questions Answered:

  • What inspired Max’s LinkedIn Post about Sales?
  • How can you...


Apr 9, 2020

This week, Mike and Jody discuss marketing and the how-to’s of building landing/sales pages. 

Questions Answered:

  • How do you distinguish between what works in the market and what you like to see when building landing pages?
  • What belief has led people to draw out long landing pages?
  • What are some common design...