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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Catalyst Sale Podcast is published weekly.  We take listener questions at @catalystsale on twitter or hello@catalystsale.com via email.

Topics discussed - B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Sep 24, 2019

#161 - Common Mistakes in Sales

This week on the Catalyst Sale Podcast, Jody and Mike discuss three common mistakes in Sales. 

  1. We tend to focus on the solution instead of the customer problem
  2. We forget that the customer is the hero in their story
  3. We try to have one solution fit all challenges

Key Takeaways:

  • We forget...


Sep 16, 2019

Pricing, Productizing Services, and Creating a Product Ladder - with guest Paul Klein

This week Paul Klein joins me on the podcast to discuss pricing, time, value, and making the transition from W2 to K1.

Paul is the host of the Pricing is Positioning podcast, a Keynote speaker, and business consultant.

Thanks Paul for...


Sep 11, 2019

Guest - Dan Pontefract, Author - Open to Think

Dan is the author of Open to Think, an awesome read on the process of thinking, aspects of thinking, issues that get in the way of thinking, and what you can do about improving your thinking.

We hope you enjoy this discussion as much as we did.

Thank you for listening to &...


Sep 4, 2019

Transparency, Investment, and Struggle - with Rand Fishkin

Rand is an author, founder, recent founder/ceo of SparkToro.  His book "Lost and Founder" is one that I wish I would have been able to read before we started Catalyst Sale.

This episode has a fair amount of range, we cover a number of topics including...