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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Catalyst Sale Podcast is published weekly.  We take listener questions at @catalystsale on twitter or hello@catalystsale.com via email.

Topics discussed - B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Jul 27, 2020

How do you create a great proposal?

In this episode, Mike and Jody discuss best practices when it comes to proposal planning.

Questions Answered:

  • What goes into a proposal?
  • Where does price go?
  • What are some mistakes people make with proposals?

Key Takeaways:

  • One of the challenges people will make when coming to...


Jul 21, 2020

A lot has happened since launching Catalyst Sale in 2015.  In the spirit of making it easier to work with us, Mike and Jody talk about Catalyst Sale and what Mike is working on now.

We take some time and distinguish between Catalyst Sale the products, and the advisory services Mike provides.

Questions Answered:


Jul 14, 2020

Handling Objections

In this episode, Mike and Jody discuss a listener tip regarding objection handling.  We bounce around a bit on this one, but ultimately bring it home with some practical thoughts on objection handling.

TLDR - ask questions, gain context, don't react.

Questions Answered:

  • Do objection handling...


Jul 6, 2020

In this episode, Mike talks with Chris Walker about marketing, sales, revenue operations and alignment. Chris is the CEO of Refine Labs.

Questions Answered:

  • How did you suddenly start to appear in everyone feed’s and gain a following?
  • How do we design for the future?
  • Where did your appreciation for doing the work...


Jun 29, 2020

In this episode, Mike and Jody tackle a listener question and provide tips on how to make it easy to do business with you.

Listener Question:

For companies not taking a beating, but also are not currently positioned for success, what are clever and nimble revenue leaders doing right now?

Questions Answered:

  • How easy is...