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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Catalyst Sale Podcast is published weekly.  We take listener questions at @catalystsale on twitter or via email.

Topics discussed - B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

May 25, 2021

In this episode, Mike talks with Craig Sybert, Senior Systems Consultant at Envolve Media and Producer/Creator of the Music Musing Podcast. They discuss creativity and its importance in the workplace.

Key Takeaways:

  • You can be creative, but unless you have the basics, you can’t really starting playing with it...

May 20, 2021

In this episode, Mike and Jody discuss the importance of a positive mindset and slowing down. 

Question for the Audience:

  • Do we lose people or your referrals because we say “Sales” in the name of the podcast?

Key Takeaways:

  • Our job in sales is to cover the gap between problems known or unknown and solutions that...

May 10, 2021

In this episode, Mike talks with DeJuan Brown, Senior Director, Seismic. This conversation covers a number of topics including community, learning and the buyer journey. 

Key Takeaways:

  • Those of us that have any type of audience should make a better effort to bring attention to where attention is warranted. 
  • Use the...

May 5, 2021

In this episode, Mike talks with Darryl Praill, CRO VanillaSoft. They cover a myriad of topics ranging from Sales and Marketing Alignment to creating a culture where people feel comfortable with cross team collaboration.

Key Takeaways:

  • Misalignment comes when you think your view is the only way/view.
  • Have an...

Apr 23, 2021

In this episode, Mike talks with Jen Spencer about the role of sales and marketing in demand generation and her new role as CRO at SmartBug Media. 

Key Takeaways:

  • You have to make hard decisions when it comes to demand generation, having data helps. 
  • Organizations struggle when they don’t have that data - it becomes...