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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Catalyst Sale Podcast is published weekly.  We take listener questions at @catalystsale on twitter or hello@catalystsale.com via email.

Topics discussed - B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Apr 23, 2021

In this episode, Mike talks with Jen Spencer about the role of sales and marketing in demand generation and her new role as CRO at SmartBug Media. 

Key Takeaways:

  • You have to make hard decisions when it comes to demand generation, having data helps. 
  • Organizations struggle when they don’t have that data - it becomes...


Apr 13, 2021

In this episode, Mike talks with Chris Walker about marketing, sales, and revenue operations. Chris is the Founder and CEO of Refine Labs.

Key Takeaways:

  • It’s the mindset of the executives at the highest level that drive everything down. 
  • The first tree to plant is a ridiculously intimate understanding of your...


Apr 6, 2021

Generating Revenue - Common Mistakes

In this episode, Mike and Jody discuss four common mistakes Sales Reps make when it comes to generating revenue.

Common Mistakes:

  • Believing that people care about the problem you solve for enough to pay for your product or service.
    1. If they aren’t interested enough to pay for...