Find My Catalyst Podcast: How Good Humans Sell - Author Catherine Brown

Improve Performance, Provoke Thought, Think Critically.

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The Find My Catalyst Podcast is published weekly. We take listener questions at @catalystsale on twitter or hello@catalystsale.com via email.

Topics discussed - Revenue Operations, Customer Success, Goal Setting & Execution, Mindset, Performance, B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

How Good Humans Sell - Author Catherine Brown - 268

Dec 21, 2021

On this episode, Catherine Brown joins Mike for a great conversation. They discuss her new book and some challenges we tend to face with our perception and confidence in Sales.

Key Takeaways:

At our core, people believe they are not enough. We posture and have our brand but deep down a lot of the sales challenges we have and the complication that we bring to the situation is because we are complicated inside ourself.
Most people who feel reluctant about selling are wresting with the foundational definition of Sales.
Operate from a principle of "them before me"
Ask, don’t assume
Educate, give information so that they can make the best decision for them.
Listen more than you talk

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