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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Find My Catalyst Podcast is published weekly.  We take listener questions at @catalystsale on twitter or via email.

Topics discussed - Revenue Operations, Customer Success, Goal Setting & Execution, Mindset, Performance, B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Apr 27, 2020

On this episode, Mike is joined by Dr. J.J. Peterson, Chief of Teaching and Facilitation at StoryBrand and Co-Author of Marketing Made Simple. They discuss sales funnels, narrative marketing and story. 

Questions Answered:

  • Is now a good time to build a Sales Funnel?
  • What are the 3 steps to a Sales Funnel?
  • What exactly is a Sales Funnel?
  • What does a narrative approach mean?
  • How do we build better call to actions?
  • Is team alignment important?

Key Takeaways:

  • Implementation is key. Start doing something.
  • A sales funnel is the path you take customers through when building a relationship.
  • A sales funnel should have 3 levels: curiosity, enlightenment and commitment.
  • Start with a one-liner to gain curiosity.
  • Your website needs to be clear and compelling when telling customers what you do. 
  • A narrative approach clearly articulates what your customer wants and what problems you can overcome for them. 
  • When story follows a path, people engage more.
  • Collaboration is so important. When your internal customers “buy-in” and own your one-liner, they all become Sales People and they see how they contribute to the overall vision.

Show Links:

Thank You 

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This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links.

Demystify Sales - the course

Growth Acceleration - Plateau Breakthrough

Product Market Fit