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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Catalyst Sale Podcast is published weekly.  We take listener questions at @catalystsale on twitter or hello@catalystsale.com via email.

Topics discussed - B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Apr 14, 2020

On this episode, Mike is joined by Max Altschuler. Max is the VP of Marketing at Outreach, Founder of Sales Hacker and fellow Sun Devil! #ForksUp. They discuss empathy and things to consider when working with customers during a crisis. 

Questions Answered:

  • What inspired Max’s LinkedIn Post about Sales?
  • How can you build trust and rapport digitally?
  • How do you help your team during times like these?

Key Takeaways:

  • If you don’t understand basic EQ, you are going to miss the mark.
  • Work on building a long-term relationship.
  • Now is a critical time to build trust.
  • In crisis, leadership has to stand up and be thoughtful about how they are leading their teams.
  • Lead with empathy in your messaging, don’t be as aggressive. 
  • Be purposeful in who you are contacting right now. 

Show Links:

Thank You 

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This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links.

Growth Acceleration - Plateau Breakthrough

Product Market Fit

Demystify Sales - the course