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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

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The Catalyst Sale Podcast is published weekly.  We take listener questions at @catalystsale on twitter or hello@catalystsale.com via email.

Topics discussed - B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Apr 13, 2021

In this episode, Mike talks with Chris Walker about marketing, sales, and revenue operations. Chris is the Founder and CEO of Refine Labs.

Key Takeaways:

  • It’s the mindset of the executives at the highest level that drive everything down. 
  • The first tree to plant is a ridiculously intimate understanding of your customers.
  • It’s often marketing on the hook for continued growth.
  • Figure out your logical benchmark conversion rate that you should be aiming for. Is there a gap?
  • Focus long-term on brand, not sales.
  • The failure of marketing comes in 2 buckets:
    • The CMO doesn’t know what they are doing
    • The metrics created force the CMO to operate in a certain way.
  • Strategy:
    • Capture existing demand. Do they find you when they are looking?
    • Create new demand. Do this in a targeted way that drives product consideration and product awareness.
    • Focus on organic brand marketing.
  • People don’t set-up the environment to tell you the truth. Go into it objectively.
  • Center everything around customer intimacy.

Show Links: 

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This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links.

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Product Market Fit