Apr 13, 2021
In this episode, Mike talks with
Chris Walker about marketing, sales, and revenue operations. Chris
is the Founder and CEO of Refine Labs.
- It’s the mindset of the
executives at the highest level that drive everything
- The first tree to plant is a
ridiculously intimate understanding of your customers.
- It’s often marketing on the
hook for continued growth.
- Figure out your logical
benchmark conversion rate that you should be aiming for. Is there a
- Focus long-term on brand, not
- The failure of marketing comes
in 2 buckets:
- The CMO doesn’t know what they
- The metrics created force the
CMO to operate in a certain way.
- Capture existing demand. Do
they find you when they are looking?
- Create new demand. Do this in a
targeted way that drives product consideration and product
- Focus on organic brand
- People don’t set-up the
environment to tell you the truth. Go into it
- Center everything around
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