Jul 6, 2020
In this episode, Mike talks with
Chris Walker about marketing, sales, revenue operations and
alignment. Chris is the CEO of Refine Labs.
did you suddenly start to appear in everyone feed’s and gain a
do we design for the future?
did your appreciation for doing the work come from?
are some biases that Sales folks have about marketing?
don’t we do anything with the information we read or have access
are some biases that marketing folks have about sales?
does technology play a role?
mistakes do we make when thinking about brand?
are some buyer journey mistakes we make?
time working for others and getting good at my craft. I loved
learning and tended to move outside of the function I was doing
within those companies.
aware of where you gravitate
- Sports, competitiveness helped me to work
can work harder than others.
becomes a lot easier when you do marketing well.
- Change your intent with your activities. Help
people without expecting them to buy.
yourself, “Is this the most important thing I can be
has to go from 0% buying to 100% buying. How do we move buyers to a
place where they want to talk to our Sales Reps?
idea that once a marketer passes a lead to sales, they are no
longer responsible for it is something to challenge. Take
responsibility for your piece of the puzzle.
- Discipline forces you to change your
on your customer and then reverse engineer.
- Marketing is very simple.
need people in your organization to challenge the things you do
today and find ways to make them better.
idea of more things will generate more results is something I
challenge because typically it creates a lot of
- People that are smart and who execute will
is created based on the feeling you create inside of
- Mistakes are made when we don’t distinguish
when execution is brand execution or sales activation
- Typically the average number of videos someone
needs to see before being comfortable requesting a demo is
buyer journey is not linear.
- Communicate in ways that aren’t salesy but are
educational and objective.
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