Preview Mode Links will not work in preview mode

Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Catalyst Sale Podcast is published weekly.  We take listener questions at @catalystsale on twitter or hello@catalystsale.com via email.

Topics discussed - B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Sep 4, 2019

Transparency, Investment, and Struggle - with Rand Fishkin

Rand is an author, founder, recent founder/ceo of SparkToro.  His book "Lost and Founder" is one that I wish I would have been able to read before we started Catalyst Sale.

This episode has a fair amount of range, we cover a number of topics including investment, learning, diversity, and struggle.

Thank you Rand for the awesome discussion.

Questions Discussed

  • Do Founders feel like they are the only ones struggling with their problem?
  • Why should Founders not think that the organization who is going to provide some funding has their best interest at heart?
  • How do you explain the different types of investment?
  • Is there something you can do to help inspire curiosity?
  • Where does diversity play in all of this?
  • How do the MVP and EVP concepts apply to intrapreneurs?

Key Takeaways

  • When Founders take capital or attempt to raise capital, they don’t fully understand the mechanics of the investors from which they are raising and they don’t understand how priorities can shift from year to year.
  • VC is kind of a default for a lot of Founders when it probably shouldn’t be.
  • Only 20% of capital firms that beat the market
  • This changes the fundamental incentives of what you need to do as a business
  • It enforces the importance of communication, transparency and alignment
  • Sometimes the story you want to tell, isn’t the one they want to hear
  • I cannot think of a good reason to intentionally impair the most important part of your job which is decision making
  • Find four or five people that you have a connection with who do the same work as you, but are not directly competitive and ask if you can join an e-mail/slack/what’s app group to share your experiences
  • There is a ton of opportunity in doing some extra work in order to get a better outcome
  • If you know you are going to launch to a large audience, don’t launch until people are truly impressed

Show Links

Call to Action

What processes, roles, systems, do you want to "blow-up" in your organization? Let us know via twitterfacebook or LinkedIn.

Thank You 

Thank you for rating and reviewing the podcast via iTunes, Google Play, or your favorite podcast platform.  Ratings & reviews help others discover the podcast - thank you for helping us get our message out to the community.

Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitterfacebook or LinkedIn.

Catalyst Sale Service Offerings

Growth Acceleration - Plateau Breakthrough

Product Market Fit

Demystify Sales - the course

Are you looking for a way to improve your capability in sales, and grow your business?

Would you like a framework, methods, approach, and tools that can help you put the concepts discussed on the podcast, into practice?

This course is designed for you.

We will apply the Revenue Operations Framework (Know your Customer, Know your Business, Know your Approach) and the foundational Sales Skills (Gathering Data, Story, Time Management, Project Management), to help you design your playbook, and start executing.

Thank you