Sep 4, 2019
Transparency, Investment, and Struggle - with Rand Fishkin
Rand is an author, founder, recent founder/ceo of
SparkToro. His book "Lost and Founder" is one that I wish I
would have been able to read before we started Catalyst Sale.
This episode has a fair amount of range, we cover a number of
topics including investment, learning, diversity, and struggle.
Thank you Rand for the awesome discussion.
Founders feel like they are the only ones struggling with their
should Founders not think that the organization who is going to
provide some funding has their best interest at heart?
do you explain the different types of investment?
there something you can do to help inspire curiosity?
does diversity play in all of this?
do the MVP and EVP concepts apply to intrapreneurs?
Founders take capital or attempt to raise capital, they don’t fully
understand the mechanics of the investors from which they are
raising and they don’t understand how priorities can shift from
year to year.
- VC is
kind of a default for a lot of Founders when it probably shouldn’t
20% of capital firms that beat the market
changes the fundamental incentives of what you need to do as a
enforces the importance of communication, transparency and
- Sometimes the story you want to tell, isn’t the
one they want to hear
cannot think of a good reason to intentionally impair the most
important part of your job which is decision making
four or five people that you have a connection with who do the same
work as you, but are not directly competitive and ask if you can
join an e-mail/slack/what’s app group to share your
is a ton of opportunity in doing some extra work in order to get a
you know you are going to launch to a large audience, don’t launch
until people are truly impressed
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