Sep 4, 2019
Transparency, Investment, and Struggle - with Rand Fishkin
Rand is an author, founder, recent founder/ceo of
SparkToro. His book "Lost and Founder" is one that I wish I
would have been able to read before we started Catalyst Sale.
This episode has a fair amount of range, we cover a number of
topics including investment, learning, diversity, and struggle.
Thank you Rand for the awesome discussion.
Founders feel like they are the only ones struggling with their
should Founders not think that the organization who is going to
provide some funding has their best interest at heart?
do you explain the different types of investment?
there something you can do to help inspire curiosity?
does diversity play in all of this?
do the MVP and EVP concepts apply to intrapreneurs?
Founders take capital or attempt to raise capital, they don’t fully
understand the mechanics of the investors from which they are
raising and they don’t understand how priorities can shift from
year to year.
- VC is
kind of a default for a lot of Founders when it probably shouldn’t
20% of capital firms that beat the market
changes the fundamental incentives of what you need to do as a
enforces the importance of communication, transparency and
- Sometimes the story you want to tell, isn’t the
one they want to hear
cannot think of a good reason to intentionally impair the most
important part of your job which is decision making
four or five people that you have a connection with who do the same
work as you, but are not directly competitive and ask if you can
join an e-mail/slack/what’s app group to share your
is a ton of opportunity in doing some extra work in order to get a
you know you are going to launch to a large audience, don’t launch
until people are truly impressed
Call to Action
What processes, roles, systems, do you want to "blow-up" in your
organization? Let us know via twitter, facebook or LinkedIn.
Thank you for rating and reviewing the podcast via iTunes,
Google Play, or your favorite podcast platform. Ratings &
reviews help others discover the podcast - thank you for
helping us get our message out to the community.
Please send listener questions and feedback to email@example.com or
contact us directly on twitter, facebook or LinkedIn.
Catalyst Sale Service Offerings
Acceleration - Plateau Breakthrough
Sales - the course
Are you looking for a way to improve your capability in sales,
and grow your business?
Would you like a framework, methods, approach, and tools that
can help you put the concepts discussed on the podcast, into
This course is designed for you.
We will apply the Revenue Operations Framework (Know your
Customer, Know your Business, Know your Approach) and the
foundational Sales Skills (Gathering Data, Story, Time Management,
Project Management), to help you design your playbook, and start