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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Find My Catalyst Podcast is published weekly.  We take listener questions at @catalystsale on twitter or via email.

Topics discussed - Revenue Operations, Customer Success, Goal Setting & Execution, Mindset, Performance, B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Oct 12, 2021

In this episode, Mike and Jody talk about how to overcome your fear of sales and why sales isn’t scary.

Key Takeaways:

  • Things are scary when they are unknown or uncertain
  • Tools can be used to improve the likelihood of success. Ex: Catalyst Sale Account Plan, Catalyst Sale Call Plan, Catalyst Sale Territory Plan.
  • Have a list of desired next steps to help limit the uncertainty.
  • Once you start doing it, you start to get more comfortable.
  • Taking in your environment and knowing what things should feel like, you can overcome some of those fears.
  • Having someone who has gone through the path share their experience is good. However, that doesn’t take the place of the personal experience that you will need to gain to overcome your fears.
  • Guideposts can help keep you moving toward the objective. But, at some point, you need to get rid of the rails.
  • Do the work!

This Episode of The Catalyst Sale Podcast was brought to you by the Catalyst Sale G.A.M.E. Plan -

Show Links:

Catalyst Sale Account Plan, Call Plan and Territory Plan Documents

Work With Catalyst Sale:

  • Listen to our free resource (this podcast) and then put the action items into practice. Share your work with us via Twitter or
  • Invest in a Catalyst Sale course - self directed. Find our courses here 

Thank You 

Please send listener questions and feedback to or contact us directly on twitter or LinkedIn.