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The Find My Catalyst Podcast is published weekly.  We take listener questions at @catalystsale on twitter or hello@catalystsale.com via email.

Topics discussed - Revenue Operations, Customer Success, Goal Setting & Execution, Mindset, Performance, B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

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  2. Product Led Revenue, Data, and Focusing on the Customer - with Breezy Beaumont - 298

Product Led Revenue, Data, and Focusing on the Customer - with Breezy Beaumont - 298

Jun 30, 2022

My Catalyst this week is Breezy Beaumont - Head of Growth at Correlated. If you are wondering what PLG is, why it matters, and what should be thinking about when it comes to Product Led Growth - this episode is for you.

Key Takeaways/Topics

  • What is Product Led Growth
  • 91% of SaaS companies are looking to invest more in PLG - impact on NRR & CAC
  • PLG as a movement is putting things back in the hands of the enduser, the consumer.
  • A PLG focus can help you align across the organization, product, sales, success, and marketing.
  • There is a shift to cloud data warehouses - as a central source of data.
  • It is important to have top level buy-in, all functions will feel it.
  • The data tells the story.  Less of a gut feeling - because the data is there for you.
  • True land and expand, while reducing churn.
  • PLG is and it's impact is shifting how we think about sales, selling, and working with customers.

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