Jun 30, 2022
My Catalyst this week is Breezy Beaumont - Head of Growth at
Correlated. If you are wondering what PLG is, why it matters, and
what should be thinking about when it comes to Product Led Growth -
this episode is for you.
- What is Product Led Growth
- 91% of SaaS companies are looking to invest more in PLG -
impact on NRR & CAC
- PLG as a movement is putting things back in the hands of the
enduser, the consumer.
- A PLG focus can help you align across the organization,
product, sales, success, and marketing.
- There is a shift to cloud data warehouses - as a central source
- It is important to have top level buy-in, all functions will
- The data tells the story. Less of a gut feeling - because
the data is there for you.
- True land and expand, while reducing churn.
- PLG is and it's impact is shifting how we think about sales,
selling, and working with customers.
Start getting the right things done, in the right order, and
grow your business.
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