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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Catalyst Sale Podcast is published weekly.  We take listener questions at @catalystsale on twitter or hello@catalystsale.com via email.

Topics discussed - B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Sep 25, 2018

The Obstacle is the Way - a Catalyst Sale Book Review

This week on the Catalyst Sale Podcast we are testing a new format. We will review a book that applies to our work, our approach, and sales in general. The Obstacle is the Way - the Timeless Art of Turning Trials into Triumph, by Ryan Holiday - is the book we discuss on this week's episode of the podcast.

Please let us know what you think of this format, and if there are any books you would like us to add to our review list.

This episode is brought to you by our sponsor - getAbstract

Questions Addressed

  • Why review a book?
  • Why did we choose - The Obstacle is the Way by Ryan Holiday?
  • How much of what you hear is magnified by your own perception?
  • Many of us get stopped in our tracks when faced with obstacles, what aspects of the book resonated with you?
  • How do you use tools like getAbstract?

Key Takeaways

  • Stoicism - Perception, Action, and the Will
  • There are things that will happen that are outside of your control. If you allow these things to impact your approach, you become beholden to others.
  • Colin Cowherd - "It's not how you act, it's how you react"
  • "Every obstacle is unique - the responses elicited are the same" - Ryan Holiday
  • Behind the Serenity Prayer is a 2,000-year-old Stoic Phrase - "ta eph'hemin, ta ouk eph'hemin"
  • Mindfulness - challenge yourself to think through - how do I respond in a given situation?
  • Ask yourself the question - Am I reacting, or am I focused on moving things forward?
  • Theodore Rosevelt - "We must either wear out or rust out,...my choice is to wear out"
  • Change will happen - you choose whether to be a part of it or impacted by it.
  • Lee Cockerell - "5 years is going to go by anyway, why not be a doctor at the end of those 5 years"
  • Simmons - I've made the mistake of taking a short-term approach in the past.  Today I've shifted to a more long-term perspective, I do not want to look back 2-years from now and say "I did not make any progress, or I'm in the same place"

Show Links

Thank You 

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Catalyst Sale Service Offerings

Growth Acceleration - Plateau Breakthrough

Product Market Fit

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Catalyst Sale

In every business, in every opportunity, there is someone who can help you navigate the internal challenges and close the deal.  There is a Catalyst.  We integrate process (Catalyst Sale Process), technology and people, with the purpose of accelerating revenue. Our thoughtful approach minimizes false starts that are common in emerging markets and high-growth environments. We continue to evolve our practice based on customer needs and emerging technology. We care about a thinking process that enables results versus a process that tells people what to do. 

Sales is a Thinking Process.