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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Find My Catalyst Podcast is published weekly.  We take listener questions at @catalystsale on twitter or via email.

Topics discussed - Revenue Operations, Customer Success, Goal Setting & Execution, Mindset, Performance, B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Mar 8, 2022

In this episode of The Find My Catalyst Podcast, Mike is joined by John Morris. They have a dynamic conversation about creating culture, finding purpose and building a brand. 

Key Takeaways:

  • You have to have a defined set of core principles to fuel culture.
  • In order to have a dynamic culture, you have to know who the individual people are.
  • Put people in a position that rewards and recognition where they are going to feel comfortable.
  • Understanding personality types helps you to coach instead of manage.
  • Share wins on a regular basis.
  • People like to see their name in lights but they would rather it be a green light than a red one.
  • If we are really great coaches and managers and executives, why would we have a process in place and not recognize people for following that process?
  • We have stopped finding joy. We don’t put enough time and effort into the joy of the process. 
  • Immediate gratification is good, but it’s not sustained.
  • There are two sides to building a brand
    • Internal - if the internal is really good, then it will translate to the external
    • External - if the external is really good, it builds loyalty.
  • If we can do it internally, we then share it externally.
  • When people start to understand and believe that their role plays a part in the growth of the organization and the success, then you have brand champions.
  • Experience should hit multiple senses.
  • Every business is a people business.
  • It’s one thing to make a living, it’s a whole 'nother thing to make a life.
  • Purpose can be a whole bunch of small things.
  • Purpose needs to be the thing that fills your heart.
  • Don’t put too much stock on the wins and losses.

Show Links:

  • John Morris on LinkedIn
  • Contact John via email at

Thank You 

Please send listener questions and feedback to or contact us directly on twitter  or LinkedIn.

This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide at or