Preview Mode Links will not work in preview mode

Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Find My Catalyst Podcast is published weekly.  We take listener questions at @catalystsale on twitter or hello@catalystsale.com via email.

Topics discussed - Revenue Operations, Customer Success, Goal Setting & Execution, Mindset, Performance, B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

  1. All Episodes
  2. From Scientist to Sales Pro: Unlocking Your Potential for Career Growth with Randi-Sue Deckard

From Scientist to Sales Pro: Unlocking Your Potential for Career Growth with Randi-Sue Deckard

Jan 8, 2024

From Scientist to Sales Pro: Unlocking Your Potential for Career Growth

Does this sound familiar? You're transitioning to a sales role or industry and want to excel in revenue-related positions. Perhaps you've been told to focus solely on traditional sales techniques without embracing data-driven decision-making. The pain of this ineffective action is feeling stuck in outdated methods and missing out on opportunities for growth and success. It's time to break free from this cycle and achieve real results.

My guest is Randi-Sue Deckard

Randi-Sue Deckard's career trajectory is a captivating story of transformation and resilience. Transitioning from a clinical lab scientist to the Senior Vice President of Client Engagement at Bessler, Randi-Sue's journey is a testament to the power of embracing change and leveraging data-driven decision-making. Her wealth of experience in sales, marketing, and customer success positions her as a valuable guide for professionals seeking to excel in revenue-related roles. Randi's journey and expertise offer a unique perspective on navigating career transitions and overcoming fear, making her a compelling source of inspiration for those looking to enhance sales performance and drive business growth through data-driven strategies.

Everything is figureoutable. I know I don't know all the answers, but I have a network and I have people I can ask, and I don't have no ego. Who can help me? It's not about title. It's like, who can help me?

- Randi-Sue Deckard

In this episode, you will be able to:

  • Overcome content consumption and take meaningful action to achieve your goals.

  • Master the mindset to conquer fear and achieve personal growth.

  • Apply the scientific method to drive success in your business.

  • Transition to sales and embrace data-driven decision-making for enhanced performance.

  • Embrace customer-centricity to propel business growth and success.

Applying the scientific method
Applying the scientific method in a business context involves careful data analysis and making informed decisions. Randi emphasizes the importance of having the right data set and approaching it with honesty. With her experience in sales, she further underlines the need to understand individual metrics within the larger business process and avoid common mistakes such as changing too many variables at once. This approach allows for improved decision-making and ultimately, better business performance.

Sales is just a conversation. We overcomplicate it. Everything happens human to human. And so sales is just a conversation. How can I help you? And I am a helper by nature.

- Randi-Sue Deckard

The resources mentioned in this episode are:

  • Connect with Randi-Sue Deckard on LinkedIn to learn more about her journey and insights into sales, mindset, and professional growth.

  • Check out the book Sell Without Selling by Andy Paul to explore a different approach to sales and building relationships.

  • Explore the Ultimate Question by Fred Reichheld to gain insights into customer loyalty and the Net Promoter Score (NPS) concept.

  • Consider using a habit tracker to be intentional about your habits and track your progress in various areas of your life.

  • Reach out to professionals in your desired field for guidance and advice, and be intentional about building relationships for long-term value.

This episode is brought to you by the Phoenix Club - your community of people who are interested in Rising Together.

Ever Curious. Constantly Learning. Connected