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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Find My Catalyst Podcast is published weekly.  We take listener questions at @catalystsale on twitter or via email.

Topics discussed - Revenue Operations, Customer Success, Goal Setting & Execution, Mindset, Performance, B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Nov 21, 2017

Guest - Donald Miller - CEO, StoryBrand

Don helps companies "clarify their message so customers engage", he is the CEO of StoryBrand and a New York Times best-selling author.  Don joins us this week on the Catalyst Sale podcast to discuss the StoryBrand Framework and how it applies to Sales professionals, marketers, and anyone looking to improve their success.

Questions addressed

  • What are two core functions of the human brain?
  • What are prospects/contacts looking for when they scan your email?
  • As a sales pro - should you be the hero?
  • Why do we daydream?
  • What are the 7 stages of the StoryBrand Framework?
  • How does this apply to working with customers?

Key Takeaways

  • The first priority of the human brain is survival
  • The next thing the human brain tries to do is conserve calories.
  • Stories create engagement.
  • Simple, clear messaging wins.
  • Customers look for what they can understand the fastest.
  • The purpose of the guide is to help the hero beat the villain and win the day.
  • We all wake up in our story in the hero role, when we come across another hero we compete for resources.
  • When you stop talking about their problem, the story ends.
  • Give your customers a plan, provide the steps necessary for your customer to win the day.
  • Break things down into simple steps, this communicates that working with "us" will be easy.
  • Make sure your call to actions are direct, too often they are passive.

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Catalyst Sale

In every business, in every opportunity, there is someone who can help you navigate the internal challenges and close the deal.  There is a Catalyst.  We integrate process (Catalyst Sale Process), technology and people, with the purpose of accelerating revenue. Our thoughtful approach minimizes false starts that are common in emerging markets and high-growth environments. We continue to evolve our practice based on customer needs and emerging technology. We care about a thinking process that enables results versus a process that tells people what to do.  

Sales is a Thinking Process.