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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Find My Catalyst Podcast is published weekly.  We take listener questions at @catalystsale on twitter or via email.

Topics discussed - Revenue Operations, Customer Success, Goal Setting & Execution, Mindset, Performance, B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Aug 29, 2017

Is Your Process Slowing your Progress or Improving Performance?

Process supports scalability and execution.  An effective process is important when creating predictable growth.  Lack of process usually results in higher risk, confusion, and inconsistency. 

This week on the Catalyst Sale podcast we discuss how process potentially prevents or limits progress. We also discuss how process for the sake of process may be driven by ego or a lack of understanding.

Process for the sake of process stifles creativity, and may take the focus of the team away from the things that really matter.

Questions for Consideration

  • What if a rep/team member challenges you on a current process?
  • Constantly ask yourself - why are we doing this?
  • Where Can I Improve?
  • Is this process for you, or is it for the benefit of the team/organization?

Key Takeaways

  • This is how we have always done it - should not be your fall back.
  • Create a culture where asking questions is expected - your team should trust you, you should trust your team.
  • When establishing process, begin with the end in mind & establish guideposts.  Give your team the flexibility, the creativity to work within the guideposts.
  • Leverage the strength and experience of your team.  We are smarter than me - Barry Libert and Jon Spector

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Catalyst Sale Service Offerings

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Product Market Fit


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Catalyst Sale

In every business, in every opportunity, there is someone who can help you navigate the internal challenges and close the deal.  There is a Catalyst.  We integrate process (Catalyst Sale Process), technology and people, with the purpose of accelerating revenue. Our thoughtful approach minimizes false starts that are common in emerging markets and high growth environments. We continue to evolve our practice based on customer needs and emerging technology. We care about a thinking process that enables results versus a process that tells people what to do.  

Sales is a Thinking Process.