Mar 6, 2018
Feedback Loops, including the OODA Loop &
Lt Col. Retired, David “Chip”
Berke is our guest this week. Dave served 23 years as a
Marine, mostly flying airplanes as a fighter pilot. He is
currently with Echelon Front as a Leadership Instructor.
Dave shares his experience with
the OODA loop as a pilot, forward air controller, and in the
business environment. We also discuss the science and art of
this process, and how this applies in sales, learning, and
- What is the OODA Loop?
- How do you apply the OODA loop or feedback loops today in
- How do feedback loops apply to leadership?
- How do questions apply to this process?
- John Boyd F-86 pilot - Korean
- Boyd figured out that there is a process that we use to make a
- The capability of your
equipment can’t be what limits your success.
- OODA loop translates into every
aspect of our lives. There are four phases/stages - Observe,
Orient, Decide, & Act - Repeat
- When it comes to data, there
are things we can gather, there are things we are looking for that
we miss, and there are things we simply discover.
- Assumptions get in the way of
- Transformation of data to
information - this is hard - putting the data into
- The more times you do something
the easier it is to assess and determine the potential
- The more experienced we are -
the likelihood that our decisions will be correct.
- There is a lot of science in
data acquisition, however some of the decisions are more art than
science. You need to rely on your instincts.
- Making Decisions is Hard, but
not that Hard. People are pretty good at this
- There is a discussion between
decision and action
- Taking action is Hard - Once
you take action, you now own the outcome.
- The action is the thing that
- Once you take action, you
immediately get feedback, this starts the loop again.
- The deciding factor for success is how quickly
you can act.You are going to
be wrong, we are always making mistakes.
- Act, inform, re-act, reinform,
re-act, inform - create efficiency in action
- EM Diagram - Energy Management
- equipment - shows you what you are good at & what you are not
good at. You can do this for yourself and competitors and define a
plan that helps you avoid your competitors' strengths.
- DO the reps - take action, this
is how you get better.
- The debrief is part of the
process, it is If you want
to get good at leading - LEAD, take the feedback, apply to
scenarios, gain experience.
- Apply the information within
your feedback loop, and use it to learn, adapt, and
- Two ways to get good at
something - Experience & Training
- “You do not want to be the best
salesperson in a company that goes bankrupt”
- You can give yourself more
information to orient on by asking questions.
- Your intuition, your
presumptions, they are not natural, they are based on your
experience. The more reps you get, the better you will
- The lessons in “Extreme
Ownership” are applicable in every aspect of life
Call to Action
Please share your stories with
us @catalystsale on twitter or via email@example.com
We'd like to hear how you apply the OODA loop or feedback loops
into your work.
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