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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Find My Catalyst Podcast is published weekly.  We take listener questions at @catalystsale on twitter or hello@catalystsale.com via email.

Topics discussed - Revenue Operations, Customer Success, Goal Setting & Execution, Mindset, Performance, B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

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  2. The LinkedIn Whisperer - Brynne Tillman - 280

The LinkedIn Whisperer - Brynne Tillman - 280

Mar 16, 2022

In this episode of The Find My Catalyst Podcast, Mike is joined by Brynne Tillman who has earned the title of the LinkedIn Whisperer. Brynne shares a lot of great tips in this episode.

Key Takeaways:

  • In order to truly leverage what is available to us today, we need to slow down our outreach to speed up the outcome.
  • Be strategic and look at what matters to those you want to reach out to.
  • We need to small talk with content, but content that matters to our audience.
  • Leverage the information that LinkedIn provides to start authentic conversations.
  • 2 Types of Sales Professionals:
    • Brand new sales professionals that understand technology
    • Seasoned sales professionals that understand relationships.
    • Rarely do you find the ones that have both. Goal is bring the two together.
  • Meaningful conversations from social = value + rapport 
  • Get people engaged in chat 
  • My style (Brynne) is to make it so easy that my audience is confident that they can implement it.
  • Simplify your story.
  • 5 Elements that get people to lean in:
    • Resonate with story
    • Create curiosity
    • Teach your audience something new
    • Get them to think differently about what they are doing
    • Create a compelling moment.
  • We can’t start a conversation with lurkers, we have to convert the lurker into an engager.
  • Create a compelling moment.
  • Ways to increase engagement:
    • Ask a meaningful question
    • Create a poll
    • Do something that gets your audience say, “I want to engage in this.”
  • The more engagement you get in the first hour, the more LinkedIn says this is relevant.
  • Ask for their thought leadership, not their baggage.
  • Ways to get a better understanding of what people value:
    • Social listening - what is your audience engaging on?
    • Polls
    • Research topics being presented at conferences they attend?
    • What podcasts are they listening to?
  • Have a system in place before you reach out to a prospect. 
  • Have a strategy for content that leads to engagement.
  • Nurture existing connections.

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This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide at www.catalystsale.com or www.findmycatalyst.com.