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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Find My Catalyst Podcast is published weekly.  We take listener questions at @catalystsale on twitter or via email.

Topics discussed - Revenue Operations, Customer Success, Goal Setting & Execution, Mindset, Performance, B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Feb 5, 2019

Regaining Momentum and Kicking off the New Year - Again

Executing on Your Objectives - This week on the Catalyst Sale Podcast we discuss maintaining focus on your goals in the New Year, at a time where you might be losing momentum.

Momentum may have faded, you may have already decided to wipe the slate clean.  It's February - get refocused, and start executing.

Thank you for sharing the Catalyst Sale Podcast with a colleague.  Please let us know how you apply the concepts and tactics discussed in this episode, via twitterfacebook or LinkedIn.

Questions Addressed

  • Why do we struggle with execution?
  • Do you set larger goals?
  • How does fitness goals relate to executing professional goals?
  • How can we improve on execution?

Key Takeaways

  • Start with one thing.
  • We tend to overcomplicate goal setting, trying to accomplish too much.
  • If you can execute on the first goal, then establish two more.
  • Push your capacity to the limit, then determine your actual capability.
  • There are always some larger overarching goals. However, there still should be some smaller, more short term objectives that help keep you on track.
  • Jeff Noel discusses goals and focus on this episode of the Catalyst Sale Podcast
  • Tactical things you can do to get closer to executing on your goals.
    • Be realistic
    • Deconstruct success - break things down
    • 1st establish goals
    • 2nd establish measurements
    • 3rd identify tools
  • Reevaluate your KPIs often - Measure what matters
  • Think of daily, monthly, quarterly measurements and guideposts
    • Establish step goals
    • Let's say we set a goal to lose 12 lbs in a year.
    • Break this down to 1 lb a month
    • .25 lbs a week
    • Factor in the seasonality
    • Design for the changes
  • Application to sales - think about your daily, weekly, monthly, and quarterly goals - Are you creating the number of opportunities necessary to hit your number?
  • Application to product - Are you shipping enough features to hit your major objectives?
  • The mechanism you use to keep track of progress should be incorporated into your daily workflow - i.e. google docs, apps on your phone, etc.
  • Ask this question - Am I making progress or do I need to course correct?
  • Keller - The One Thing - Book Review Podcast
  • You can readjust, reassess, failure is ok.
  • Is it better to set 10 goals, and execute on none?  Or, establish one goal and execute on that one?
  • Losing control of your days can significantly impact goal execution
    • Control the day
    • Setting success criteria
    • Measuring success
    • Evaluate the data
    • Shine the lens backward / ask what did I accomplish?
  • Things will happen, obstacles will occur - compartmentalize
  • Time management is critical - assess your current state - document.
    • List out the things you are currently spending time on.
    • List out the things you should be spending time on.
    • Connect the dots between the things you are doing, and your goals.
    • Eliminate obstacles.
  • Evaluate your goals - Be willing to let go
  • Goal setting and execution are a process
  • You will fail, You will learn from the mistakes
  • You can't change the past, you can create in the future
  • Start with one thing

Simmons - Professional Goals

  • Onboard 5 New Clients in 2019
  • Launch a Digital Subscription Program
  • Launch 2 New Productized Services
  • Speak at 6 Events

Show Links

Thank You 

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Catalyst Sale Service Offerings

Growth Acceleration - Plateau Breakthrough

Product Market Fit


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Catalyst Sale

In every business, in every opportunity, there is someone who can help you navigate the internal challenges and close the deal.  There is a Catalyst.  We integrate process (Catalyst Sale Process), technology and people, with the purpose of accelerating revenue. Our thoughtful approach minimizes false starts that are common in emerging markets and high-growth environments. We continue to evolve our practice based on customer needs and emerging technology. We care about a thinking process that enables results versus a process that tells people what to do. 

Sales is a Thinking Process.