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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Catalyst Sale Podcast is published weekly.  We take listener questions at @catalystsale on twitter or hello@catalystsale.com via email.

Topics discussed - B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Jul 14, 2020

Handling Objections

In this episode, Mike and Jody discuss a listener tip regarding objection handling.  We bounce around a bit on this one, but ultimately bring it home with some practical thoughts on objection handling.

TLDR - ask questions, gain context, don't react.

Questions Answered:

  • Do objection handling...


Jul 6, 2020

In this episode, Mike talks with Chris Walker about marketing, sales, revenue operations and alignment. Chris is the CEO of Refine Labs.

Questions Answered:

  • How did you suddenly start to appear in everyone feed’s and gain a following?
  • How do we design for the future?
  • Where did your appreciation for doing the work...


Jun 29, 2020

In this episode, Mike and Jody tackle a listener question and provide tips on how to make it easy to do business with you.

Listener Question:

For companies not taking a beating, but also are not currently positioned for success, what are clever and nimble revenue leaders doing right now?

Questions Answered:

  • How easy is...


Jun 22, 2020

In this episode, Mike talks with Justin Rohner about entrepreneurship, mindset and gardening. Justin is the Founder and CEO of Agriscaping Technologies and Director of the Queen Creek Botanical Garden.

Questions Answered:

  • From an entrepreneurial aspect, where does creativity come into play?
  • What questions do you use to...


Jun 16, 2020

In this episode, Mike and Jody discuss a listener question related to adopting the Challenger Sales Method.

Listener Question:

My organization is adopting the Challenger Sales Method. I am curious on your thoughts on Challenger and training the team on the same process. 

Questions Answered:

  • What is the benefit of...