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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Find My Catalyst Podcast is published weekly.  We take listener questions at @catalystsale on twitter or hello@catalystsale.com via email.

Topics discussed - Revenue Operations, Customer Success, Goal Setting & Execution, Mindset, Performance, B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Jan 8, 2024

From Scientist to Sales Pro: Unlocking Your Potential for Career Growth

Does this sound familiar? You're transitioning to a sales role or industry and want to excel in revenue-related positions. Perhaps you've been told to focus solely on traditional sales techniques without embracing data-driven decision-making. The...


Jan 7, 2024

Getting Comfortable with Discomfort: Pushing Myself Further in 2024 Through Goals

If you're feeling frustrated because your team isn't fully aligned with your vision, then you are not alone! Perhaps you've been micromanaging your team, but instead of improved collaboration, you're met with resistance. If you're...


Jan 5, 2024

I think sales is one of the most amazing professions that you can get into because you get the opportunity to give of yourself and not necessarily expect anything in return. But guess what? If you do it well, you will get rewarded.

- Paul Fuller

Unlocking Growth: Aligning Sales Strategy for Results

If you're feeling...


Jan 3, 2024

Who do you serve?

Who has the problem that you solve for?

Who is impacted by the problem you solve for?

Who cares about those who have the problem, or are impacted by the problem you solve for?

This happens in B2B & B2C.

In B2C - the buyer typically has the problem, is impacted by the problem, and cares about the...