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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Catalyst Sale Podcast is published weekly.  We take listener questions at @catalystsale on twitter or hello@catalystsale.com via email.

Topics discussed - B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Dec 25, 2018

The First Noel with Guest Jeff Noel

Jeff has spent 30 years building an amazing career at the Walt Disney Company.  The last 15 years a speaker with the Disney Institute.

I am really excited to have Jeff join us this week, in what I hope is an annual Christmas appearance.  This week we discuss Jeff's blogs, which he has published daily since April 1st 2009, goal setting, sales, learning, and execution.  I hope you enjoy the conversation as much as I did.

Questions Addressed

  • Why The First Noel?
  • How does Jeff achieve balance?
  • Why did Jeff select to focus on mind, body, spirit, health?
  • Do you want to be the best in the category, or do you want to be the category?
  • How can we be better salespeople, and not focused on the pitch?
  • "Don't let your learning lead to knowledge, let your learning lead to action" - what does this mean to Jeff?
  • Is there any guidance Jeff would give folks on going through the process of setting goals for the next year?

Key Takeaways

  • Jeff has blogged every day, since April 1st, 2009
  • Everyone struggles to gain the feeling that they are not overwhelmed in one area or another.
  • Jeff could not find a role model that had the balance he was looking for.
  • We tend to use "time" to measure balance.  Jeff suggests using "energy".
  • If you wanted to be prepared, if the unthinkable were to happen, what would you do?  (Jeff's question)
  • You take your mind, body, spirit to work & home.
  • Work is our contribution to society.  Society (work) pays people for our contribution.
  • Your "Get to Do's" should be more than your "Have to Do's"
  • Other questions to consider...
    • How is your health?
    • How is your attitude?
    • How is your spirit?
    • How are you at work?
    • How are you at home?
  • Brand is your reputation.  It's the first thing people think about when they hear your name or see your name.
  • Brand yourself for yourself - your inner voice should be encouraging. Not self-defeating.
  • The self-talk, self-branding, has to be a critical part of your movement forward.
  • Walt Disney & Roy Disney were brothers, they worked together for decades.  Roy looked at profit as the goal, Walt looked at profit as the reward.  The customer can feel this.
  • "The sale should be the reward, not the goal" - Jeff
  • Creativity is the idea part, Innovation is the implementation.
  • All of Jeff's blogs are personal.
  • Can you be a boundary pusher?
    • It's only impossible (your impossible) until you do it for the first time.
    • Do something every day that scares you, eventually, you will do something that inspires you.
  • Some additional thoughts Jeff shared regarding setting goals, documentation, and execution.
    • Everything that happens to you is a gift - Train yourself in finding the good.
    • You think, you move, and you feel.  You do have a job, you have a place where you live. 
    • Draw five boxes on a piece of paper
    • Create your list
    • Identify those things that are missing
    • Identify those things that you don't need to take with you.
    • Start with the blueprint.
  • Things will work out better than you hope, or worse.  Be grateful when it is better, forgive yourself when it is worse.
  • Go through the practice. Reflect. Keep Moving Forward. Think Differently.

Show Links

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Catalyst Sale

In every business, in every opportunity, there is someone who can help you navigate the internal challenges and close the deal.  There is a Catalyst.  We integrate process (Catalyst Sale Process), technology and people, with the purpose of accelerating revenue. Our thoughtful approach minimizes false starts that are common in emerging markets and high-growth environments. We continue to evolve our practice based on customer needs and emerging technology. We care about a thinking process that enables results versus a process that tells people what to do. 

Sales is a Thinking Process.