Mar 14, 2017
At Catalyst Sale we look at the account plan as the roadmap of where we have been, and where we expect to go with an account. The document is critical to effective strategic sales, and account management. This plan fits into our qualification stage of...
Mar 7, 2017
Bob Dylan famously sung "The times they are a-changin'". Whether in business or in life, the relationships you are engaged with are in a constant state of change. New information is gathered, perspectives change, objectives change.
Many times this change is good for...
Feb 28, 2017
Sales Enablement takes on a different meaning depending on who is involved in the conversation, and who is driving the mission. Today, there are a number of sales enablement technologies that have entered the marketplace.
Sales...
Feb 21, 2017
Partners can accelerate growth in your startup. They can also cannibalize your business if you choose the wrong one.
When you evaluate your partner strategy, it is critical that you identify your primary objectives. Are you focused on growth in new...
Feb 14, 2017
How many times have your wrapped up a conversation with a client or prospect, and thought 'crap, I missed that'?
Call planning is a foundational skill. Ben Franklin said, "If you fail to plan, you are planning to fail!" Planning is a crucial skill in both sales and life. Yet,...