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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Find My Catalyst Podcast is published weekly.  We take listener questions at @catalystsale on twitter or via email.

Topics discussed - Revenue Operations, Customer Success, Goal Setting & Execution, Mindset, Performance, B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Aug 31, 2020

In this episode, Mike and Jody discuss the best ways to handle mistakes when they occur.

Questions Answered:

  • What are the best ways to handle mistakes?
  • How can we handle current mistakes?
  • How do you view historical mistakes?

Key Takeaways:

  • It is great to share stories about lessons learned.
  • It is important to be...

Aug 24, 2020

In this episode, Mike and Jody discuss the importance of a good first customer interaction and discovery call/meeting.

Questions Answered:

  • What should the first customer interaction look like?
  • What is involved in discovery?
  • Why do you want to find out more about the person?
  • How does knowing the person better help you...

Aug 17, 2020

This week Tanner Brock, founder of 9-5 5-9 Coaching joins the Catalyst Sale Podcast. 

Tanner is joining the team in a freelance role as an Account Executive.  As an account executive, Tanner's focus will be on selling Catalyst Sale courses in the B2B space.

Tanner is a non-traditional sales professional, who has...

Aug 11, 2020

This week we have a listener question - how do you avoid selling on price alone?

Questions Answered:

  • How do you avoid selling on price alone?
  • How do you go about figuring out what the problem is?
  • If a customer keeps driving conversation towards price, should we be concerned?
  • Are there other bad habits to avoid?


Aug 3, 2020

In this episode, Mike and Amanda Goetz have a great conversation about intention, focus, lessons learned in building a business, joining a business and starting over. Amanda is the VP of Marketing at The Knot and Founder of a new side gig. 

Questions Answered:

  • What drove you to start building out a side business?