Apr 27, 2020
On this episode, Mike is joined by Dr. J.J. Peterson, Chief of Teaching and Facilitation at StoryBrand and Co-Author of Marketing Made Simple. They discuss sales funnels, narrative marketing and story.
Questions Answered:
- Is now a good time to build a Sales Funnel?
- What are the 3 steps to a Sales Funnel?
- What exactly...
Apr 20, 2020
On this episode, Mike and Jody discuss using decision making frameworks, and how they apply to thinking, making decisions, and execution.
Questions Answered:
- What are the things that get in the way of effective decision making?
- How do we avoid some of those challenges?
- What are some decision making frameworks?
- How does...
Apr 14, 2020
On this episode, Mike is joined by Max Altschuler. Max is the VP of Marketing at Outreach, Founder of Sales Hacker and fellow Sun Devil! #ForksUp. They discuss empathy and things to consider when working with customers during a crisis.
Questions Answered:
- What inspired Max’s LinkedIn Post about Sales?
- How can you...
Apr 9, 2020
This week, Mike and Jody discuss marketing and the how-to’s of building landing/sales pages.
Questions Answered:
- How do you distinguish between what works in the market and what you like to see when building landing pages?
- What belief has led people to draw out long landing pages?
- What are some common design...