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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Find My Catalyst Podcast is published weekly.  We take listener questions at @catalystsale on twitter or via email.

Topics discussed - Revenue Operations, Customer Success, Goal Setting & Execution, Mindset, Performance, B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Dec 8, 2020

In this episode, Mike and Jody discuss how to be in Sales without being salesy. 

Questions Answered:

  • What advice do you have to help folks avoid being "Salesy"?

Key Takeaways:

  • When people think of “salesy” they think used car salesman or door to door sales people and they don’t want to be that because they don’t feel comfortable with that approach.
  • You have to believe in the product you are selling.
  • Even more important, you have to believe in the problem you are solving for.
  • You can be more empathic to the customer if you believe in the problem you are solving for.
  • Ask questions and then take a genuine interest in the response.
  • If you don’t want to have that kind of conversation, pause, think about it more and come up with a different approach.
  • Sales is not about convincing people of things, it’s about compelling folks to take action.

Work With Catalyst Sale:

  • Listen to our free resource (this podcast) and then put the action items into practice. Share your work with us via Twitter or
  • Invest in a Catalyst Sale course - self directed. Find our courses here 
  • Hire us as a consultant/advisor within your team or organization 

Thank You 

Please send listener questions and feedback to or contact us directly on twitter, facebook or LinkedIn.

This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links.

The GAME Plan - a Catalyst Sale course