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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Find My Catalyst Podcast is published weekly.  We take listener questions at @catalystsale on twitter or via email.

Topics discussed - Revenue Operations, Customer Success, Goal Setting & Execution, Mindset, Performance, B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Jun 30, 2022

My Catalyst this week is Breezy Beaumont - Head of Growth at Correlated. If you are wondering what PLG is, why it matters, and what should be thinking about when it comes to Product Led Growth - this episode is for you.

Key Takeaways/Topics

  • What is Product Led Growth
  • 91% of SaaS companies are looking to invest more in PLG - impact on NRR & CAC
  • PLG as a movement is putting things back in the hands of the enduser, the consumer.
  • A PLG focus can help you align across the organization, product, sales, success, and marketing.
  • There is a shift to cloud data warehouses - as a central source of data.
  • It is important to have top level buy-in, all functions will feel it.
  • The data tells the story.  Less of a gut feeling - because the data is there for you.
  • True land and expand, while reducing churn.
  • PLG is and it's impact is shifting how we think about sales, selling, and working with customers.

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