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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Find My Catalyst Podcast is published weekly.  We take listener questions at @catalystsale on twitter or via email.

Topics discussed - Revenue Operations, Customer Success, Goal Setting & Execution, Mindset, Performance, B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Apr 6, 2021

Generating Revenue - Common Mistakes

In this episode, Mike and Jody discuss four common mistakes Sales Reps make when it comes to generating revenue.

Common Mistakes:

  • Believing that people care about the problem you solve for enough to pay for your product or service.
    1. If they aren’t interested enough to pay for your product or service, you won’t generate revenue.
    2. If they aren’t solving for the problem today, they either haven’t been able to find a solution or they don’t care.
    3. Not enough pain behind the problem to solve for it.
    4. If everything is a priority, then nothing is a priority.
  •  Forgetting to go back and ask existing customers core questions.
    1. Why did you do business with us?
    2. Why do you continue to do business with us?
    3. Are there other people like you that you think should be doing business with us?
  • We over think the process or approach. 
  • We focus on feature functionality rather than the challenge that exists inside an organization.

What common mistakes have you seen made when it comes to revenue generation? Let us know via Twitter, Instagram or email us at

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Thank You 

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This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links.

Growth Acceleration - Plateau Breakthrough

Product Market Fit

The G.A.M.E. Plan - a Catalyst Sale course

Seven Traps