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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Find My Catalyst Podcast is published weekly.  We take listener questions at @catalystsale on twitter or via email.

Topics discussed - Revenue Operations, Customer Success, Goal Setting & Execution, Mindset, Performance, B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Feb 19, 2019

Training - Is it an Expense or an Investment?

CFO asks "what if we train our people and they leave?"  Someone else asks "What if we don't train them, and they stay?" - this story/set of quotes has been uttered so many times, I'm not sure who we should attribute it to.

This week on the Catalyst Sale Podcast we discuss the question - Is Training an Investment or an Expense?  We also discuss how to handle the objection if the person you are working with holds a different opinion.

Thank you for sharing the Catalyst Sale Podcast with a colleague.  Please let us know how you apply the concepts discussed in this episode, via twitterfacebook or LinkedIn.

Questions Addressed

  • Is Training an Investment or an Expense?
  • If it is an investment and not an expense, how can we convince a decision maker that it is an investment?
  • How can we avoid checking the box?
  • From a trainers perspective, how do you help people with this question?

Key Takeaways

  • Investment vs Expense - Depends on where you sit in the organization?
  • Simmons - "Always look at training as an investment"
  • Training should move the organization forward
  • If I'm not leading the team or engaged in the activities that impact the business, I may look at training as an expense
  • Bad training is an expense - Think about how much time people spend in bad training.
  • How Do You Overcome the Investment vs Expense Challenge?
    • Get to the business impact
    • Define what will you measure
    • Establish your KPIs
    • Define what will the training do
    • Clarify how we will measure success
  • Training is an investment - Some investments pay off, some do not.
  • Timing - how long will it take to make an impact?
  • Take a data-oriented approach.
  • Know what matters to the decision maker.
  • Will this thing change behavior?
  • Know the desired business outcomes
  • Invest in things that move the organization forward.
  • Catalyst Process
    • Interview - Gather Data from Multiple Perspectives
    • Establish the Current state
    • Clarify the Desired state
    • Assess Gaps - People, Technology, Process
    • Design the Solution
  • Inside the organizations, we work with, our approach and our delivery are personalized and contextual.
  • Sometimes a custom approach is not worth it. Maybe and 80/20 approach is a better fit.
  • Invest in the success of your employees and your team.

Call To Action 

  • Let us know how you are applying this content in your business.

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Catalyst Sale Service Offerings

Growth Acceleration - Plateau Breakthrough

Product Market Fit


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Catalyst Sale

In every business, in every opportunity, there is someone who can help you navigate the internal challenges and close the deal.  There is a Catalyst.  We integrate process (Catalyst Sale Process), technology and people, with the purpose of accelerating revenue. Our thoughtful approach minimizes false starts that are common in emerging markets and high-growth environments. We continue to evolve our practice based on customer needs and emerging technology. We care about a thinking process that enables results versus a process that tells people what to do. 

Sales is a Thinking Process.