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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Find My Catalyst Podcast is published weekly.  We take listener questions at @catalystsale on twitter or via email.

Topics discussed - Revenue Operations, Customer Success, Goal Setting & Execution, Mindset, Performance, B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Nov 9, 2021

In this episode, Mike and Jody talk about why it is a good idea to really know your customer and what is important to them.

Key Takeaways:

  • Knowing your customer makes it easier to design a specific approach that makes it easier for them to solve their problems.
  • If we don’t take the time to understand our customers, we increase risk.
  • Get our of your own head space. Ask simple questions of your customer.
  • Get passed your own assumptions.
  • Know what is important to those you intend to serve. 

Questions to Ask Your Customer:

  1. Why do you do business with us?
  2. Why did you decide to do business with us?
  3. Why do you continue to do business with us?

Work With Catalyst Sale:

  • Listen to our free resource (this podcast) and then put the action items into practice. Share your work with us via Twitter or
  • Invest in a Catalyst Sale course - self directed. Find our courses here 
  • Hire us as a consultant/advisor within your team or organization 

Thank You 

Please send listener questions and feedback to or contact us directly on twitter, facebook or LinkedIn.

This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links.

Growth Acceleration - Plateau Breakthrough

Product Market Fit

The G.A.M.E. Plan - a Catalyst Sale course

Seven Traps