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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Find My Catalyst Podcast is published weekly.  We take listener questions at @catalystsale on twitter or via email.

Topics discussed - Revenue Operations, Customer Success, Goal Setting & Execution, Mindset, Performance, B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Apr 16, 2019

Consistency - How do you Execute and What Tools do you Use?

This is the second of a series of podcast episodes where we will focus on sales tactics.  This week we discuss the importance of consistency, and how the practice of consistency as a strategy translates into specific tactics.  We also discuss some of the tools that help us maintain consistency and execute.

Thank you for sharing the Catalyst Sale Podcast with a colleague.  Please let us know how you apply the concepts discussed in this episode, via twitterfacebook or LinkedIn.

Questions Addressed

  • How is consistency a tactic and not a strategy?
  • How do we treat consistency a tactic?
  • How important are tools when thinking about consistency?
  • What are some of the tools we use to support consistency?

Key Takeaways

  • Consistency is actually both a strategy and a tactic.
  • Saying what you do, and doing what you say.
  • This is important both in building rapport and trust.
  • Start with your calendar - block out time to accomplish the things you plan to deliver.
  • Think about the expectations you are setting with your customer based on the behaviors you demonstrate.
  • It is better to be consistent than to average out.
  • You create patterns, these patterns help to create expectations.
  • You can design the approach you take with your customer base.
  • This consistency will help you reveal risk when things that are not consistent pop-up.
  • The Account Planning template can help improve execution through consistent application.
  • Tools can support consistent results.  Some of the tools I use follow
  • Use the tool that is right for you.
  • Test new tools, you might find that something new will work for you, you might find that you are better served by returning to older tools.
  • Good things happen when you do the work, not when you think about the work.

Call to Action

  • What are some of the tools, techniques, or tactics you use to increase Consistency?
  • Send Listener Questions to us at 

Show Links

Thank You 

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Catalyst Sale Service Offerings

Growth Acceleration - Plateau Breakthrough

Product Market Fit


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Catalyst Sale

In every business, in every opportunity, there is someone who can help you navigate the internal challenges and close the deal.  There is a Catalyst.  We integrate process (Catalyst Sale Process), technology and people, with the purpose of accelerating revenue. Our thoughtful approach minimizes false starts that are common in emerging markets and high-growth environments. We continue to evolve our practice based on customer needs and emerging technology. We care about a thinking process that enables results versus a process that tells people what to do. 

Sales is a Thinking Process.