Dec 21, 2020
In this episode, Mike talks with
Amber Naslund. Amber is a Principal Consultant at LinkedIn. She
leverages her expertise to help some of the top brands in the world
build outstanding digital content strategies.
can’t we do more of what the internet is good at?
there ways for us to leverage the good?
can we converse better on social channels?
can we get better?
do you differentiate between fundamentals and tactics?
internet is its own magnifying glass of what we all
internet brings us closer to so many things that we are insatiably
internet makes it easier than ever before to lean into community.
People feel seen and a sense of belonging.
- It is
critical to use our ability to connect to advocate for what we care
takes a conscious effort to pull away from the
have the power to unfollow, block and mute. You need to tend your
- Reinforce your boundaries.
down enough to have empathy for other people.
up as a good digital citizen
we model the kinds of behaviors we expect from other people on
these digital channels, we start to set standards for how we expect
people to behave and treat us.
have to build the network long before you need it.
have to start by putting value in. Value as a good citizen of the
internet has a short fuse, but a long memory.
up with good intent.
much of good marketing is about consistency and caring about the
audience you are trying to reach.
- Gimmicks don’t have staying power.
fundamentals aren’t sexy but they are so critical.
- Fundamentals are the strategy. They why and the
- Tactics are the execution pieces. How are you
going to get that done.
Amber on LinkedIn
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