Apr 9, 2020
This week, Mike and Jody discuss
marketing and the how-to’s of building landing/sales
do you distinguish between what works in the market and what you
like to see when building landing pages?
belief has led people to draw out long landing pages?
are some common design mistakes people make?
you refer to the offer, what is that?
there an order to the landing/sales page?
you create different pages for different personas?
some degree people who are like you, will also like to see what you
like when looking at a landing page.
not easy to make a decision to spend money, sometimes you want more
someone is on the fence, more information is not a bad
helps to have bullet points, headlines, pictures and
price scares them away, that’s ok. It probably wasn’t for them
right now anyway.
- Understand where the best real estate is for
call to action buttons - top right corner.
you are offering people needs to be clear.
the offer enticing enough that people don’t want to miss
- Answer some common questions on your
- Answer questions before people even think to
in mind that to some degree, landing page marketing is similar to
what you would say face to face, convey the same
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