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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Catalyst Sale Podcast is published weekly.  We take listener questions at @catalystsale on twitter or via email.

Topics discussed - B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Feb 19, 2020

Masterminds - Time to Invest In Yourself With Others

Mike and Jody are joined by Dan Cockerell as they discuss the benefits of attending a Mastermind.

Questions Answered:

  • What were some moments from the Mastermind that struck you?
  • What is the benefit of a Mastermind?
  • Why should we seek out a Mastermind event?


Feb 13, 2020

Difference in Selling - B2B, B2C, Products, Services - Does it Matter?

On this episode, Mike and Jody discuss whether or not there is or should be a difference in selling different products/services.

Questions Answered:

  • Is there a different approach to selling different things/items i.e. products vs services or B2C vs...

Feb 4, 2020

On this episode, Mike is joined by Clint Clarkson. Clint is the Founder of eLearning Alchemy and is an author of L& D Scenes - Comics for Learning Professionals. Mike and Clint discuss the value of comics in business today as well as how to get our creativity flowing.

Questions Answered:

  • Why can we convey an...

Jan 29, 2020

A Buyer-Centric Approach to Sales

Mike is joined by Tom Williams, CEO of DealPoint. They discuss sales process, common mistakes and taking a buyer-centric approach to Sales.

Questions Discussed:

  • What does trusted advisor mean?
  • Why are we uncomfortable with the silence?
  • What is buyer-centric selling?
  • How can a...

Jan 22, 2020

On this episode, Mike and Jody discuss the importance of communication in sales and the steps we can take to improve.

Questions Answered:

  • Why do we struggle with communication?
  • How can we practice?
  • What can we do to ensure that what people hear is what we believe we said?
  • When it comes to asking questions, what is your...