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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Catalyst Sale Podcast is published weekly.  We take listener questions at @catalystsale on twitter or hello@catalystsale.com via email.

Topics discussed - B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Feb 28, 2017

Sales Enablement - The Swiss Army Knife of your Sales Organization - Catalyst Sale Podcast

Sales Enablement takes on a different meaning depending on who is involved in the conversation, and who is driving the mission.  Today, there are a number of sales enablement technologies that have entered the marketplace.  

Sales...


Feb 21, 2017

Working With and Identifying Channel Partners - Catalyst Sale Podcast

Partners can accelerate growth in your startup.  They can also cannibalize your business if you choose the wrong one.

When you evaluate your partner strategy, it is critical that you identify your primary objectives.   Are you focused on growth in new...


Feb 14, 2017

The Call Plan - Catalyst Sale Podcast

How many times have your wrapped up a conversation with a client or prospect, and thought 'crap, I missed that'?

Call planning is a foundational skill.  Ben Franklin said, "If you fail to plan, you are planning to fail!"  Planning is a crucial skill in both sales and life.  Yet,...


Feb 7, 2017

The Vend Zone - Catalyst Sale Podcast

We have all experienced it at one time or another.  You are looking for more out of a relationship than the other party has in their mind.  The dreaded friend zone. 

Sales is a skill/capability that requires the ability to build relationships over time.  Relationships can evolve,...