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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Catalyst Sale Podcast is published weekly.  We take listener questions at @catalystsale on twitter or hello@catalystsale.com via email.

Topics discussed - B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Oct 25, 2016

Dreamforce is an annual event, this year ~170K developers, operators, consultants, and sales professionals met in San Francisco.  

Mike and Mike share their thoughts on the event, lessons learned, best practices, and emerging trends they are most excited about.

Sales is a Thinking Process.  Catalyst Sale is a learning...


Oct 18, 2016

Episode 8 - False Starts & Stalls

Everyone can think of a scenario where you thought the conversation was going one way, only to find that momentum stops.  

Mike & Mike discuss their experience with false starts, how to avoid them, and why they occur. Whether it was with a customer, with your child, with you spouse....


Oct 13, 2016

Episode 7 - Fit/Feasibility

How do you know if you can deliver on the customer’s requirements?  Have you ever said, ‘yes, we can do that’, only to find out you can’t?  What about managing opportunity costs?

Mike & Mike discuss the 3rd and 4th steps to the Catalyst Sale Process.  Can you address the problem that...


Oct 11, 2016

Episode 6 - Ground Zero.  

Is your product, your service, your capability, ready for delivery within the market?  Or, have you not reached your zero state.  Mike & Mike discuss the ground zero concept, and what happens if you are ‘less than’ zero.

Sales is a Thinking Process.  Catalyst Sale is a learning...


Oct 3, 2016

Episode 5 - Qualification- How many times have you worked with a prospect, only to find that you missed critical pieces of information that could have accelerated the sales process or ensured success.  Mike & Mike discuss the importance of qualification, share some lessons learned and the risk of moving too fast when it...