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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Catalyst Sale Podcast is published weekly.  We take listener questions at @catalystsale on twitter or hello@catalystsale.com via email.

Topics discussed - B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

May 30, 2017

Guest - Dan Tyre from HubSpot

We are excited to have Dan Tyre join us on this week’s episode of the Catalyst Sale Podcast.  The conversation went so well, we ended up recording our longest podcast to date.  Let us know how you like this format, and who you would like us to invite to join us on the podcast.

Dan is a...


May 23, 2017

Plateau Breakthrough Practice Area

Catalyst Sale has multiple services we deliver to the marketplace.  This is the second in a series of podcasts where we share our capabilities.  In this episode, we discuss Breaking through Revenue Plateaus, and our approach to identifying gaps and risk from the perspective of People,...


May 16, 2017

Product Market Fit Practice Area

Catalyst Sale has multiple services we deliver to the marketplace.  This is the first in a series of podcasts where we share our capabilities.  In this episode we discuss Product Market Fit, what we mean by breaking things, and how we have helped founders reduce risk by testing...


May 9, 2017

Objections are common in the sales process.

A number of sales training companies offer best practices in handling objections and ways to avoid objections.  Sometimes it is important to raise the objection.  

Common objections include price, influence, time, budget, competitive capabilities.  Sometimes the objection is...


May 2, 2017

Listener Question - What do you mean by "Sales is a Thinking Process?"

It's more than just our tagline, it's a guiding concept of ours.  We have not found a substitute for thinking, and hopefully, we never do.  

On this week's episode of the Catalyst Sale Podcast, we answer Val's question about sales as a thinking...