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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Catalyst Sale Podcast is published weekly.  We take listener questions at @catalystsale on twitter or hello@catalystsale.com via email.

Topics discussed - B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Feb 26, 2019

Connecting Security, Technology, Leadership and Sales with Guest Mike Kail

Mike Kail is the CTO of Everest.org, with over 25 years working in technology companies from large to early-stage startups. 

We discuss Security, SecDevOps, Sales and Software Development Alignment, Sales Rep Outreach, Compensation, Leadership,...


Feb 19, 2019

Training - Is it an Expense or an Investment?

CFO asks "what if we train our people and they leave?"  Someone else asks "What if we don't train them, and they stay?" - this story/set of quotes has been uttered so many times, I'm not sure who we should attribute it to.

This week on the Catalyst Sale Podcast we discuss...


Feb 12, 2019

Key Performance Indicators

This week is a repost of one of our original podcasts on Key Performance Indicators.

We discuss some common errors when creating KPIs, general best practices, and some practical examples.  We also discuss how KPIs can be established outside of sales, and be used to measure other aspects of the...


Feb 5, 2019

Regaining Momentum and Kicking off the New Year - Again

Executing on Your Objectives - This week on the Catalyst Sale Podcast we discuss maintaining focus on your goals in the New Year, at a time where you might be losing momentum.

Momentum may have faded, you may have already decided to wipe the slate clean.  It's...