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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Catalyst Sale Podcast is published weekly.  We take listener questions at @catalystsale on twitter or hello@catalystsale.com via email.

Topics discussed - B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Dec 25, 2018

The First Noel with Guest Jeff Noel

Jeff has spent 30 years building an amazing career at the Walt Disney Company.  The last 15 years a speaker with the Disney Institute.

I am really excited to have Jeff join us this week, in what I hope is an annual Christmas appearance.  This week we discuss Jeff's blogs, which he has...


Dec 18, 2018

Common Listener Questions - Prospecting & Outreach

Prospecting & outreach is another common topic we discuss with folks we coach, clients we work with, and listeners of the podcast.  This week we dive deep into the tactical detail of conducting research, beginning outreach, and the importance of context. 

One assumption...


Dec 11, 2018

Leaders Eat Last - Why Some Teams Pull Together and Others Don't - a Catalyst Sale Book Review

This week on the Catalyst Sale Podcast we review Simons Sinek's "Leaders Eat Last", the episode is brought to you by our sponsor - getAbstract

Questions Addressed

  • How do we use tools like getAbstract?
  • How do we apply the...


Dec 4, 2018

Common Listener Questions - Pricing

Another common set of questions we receive from those who listen to our podcast, as well as potential clients and current clients, revolve around pricing.

How should we price our product or service? Also asked as, How should we approach price? These are two of the more...


Nov 27, 2018

How do you survive as a salesperson in a siloed organization?

This week on the Catalyst Sale Podcast, we have a listener question.  James wonders, how do you survive as a salesperson in a siloed organization?

Many of us have dealt with this challenge at one point or another.  Lack of access, lack of awareness, lack of...