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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Catalyst Sale Podcast is published weekly.  We take listener questions at @catalystsale on twitter or hello@catalystsale.com via email.

Topics discussed - B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Feb 27, 2018

Listener Question - What is the difference between Training & Coaching?

Matt's company is implementing a new sales process, some folks believe they need training, others believe coaching is a better fit.  He asks "what is the difference between Coaching & Training?"

This week on the Catalyst Sale Podcast we discuss the...


Feb 20, 2018

GDPR & Cyber Security - The Human Element - Guest Oz Alashe MBE - CEO, CybSafe

We are excited to have Oz Alashe on the podcast this week.  We talk about the forthcoming GDPR regulations, its global impact, as well as the impact of cyber security at both a personal and organizational level.

Oz is a former...


Feb 13, 2018

Initial Outreach to Prospects

This week on the Catalyst Sale Podcast we discuss an initial outreach approach mentioned during the episode with Pam Boiros, and one that Mike Simmons first learned from Jeff Hoffman when Mike and Pam were at SkillSoft.

This initial contact approach is based on a foundation of Why You (the...


Feb 6, 2018

To Discount or Not to Discount - What's the Risk?

Discounting is a four-letter word. If you reduce your price, are you going to decrease the value of what you deliver, or decrease the impact that you will have on the customer?

Think of some of the organizations you purchase goods or services from, but will never pay...