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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Catalyst Sale Podcast is published weekly.  We take listener questions at @catalystsale on twitter or hello@catalystsale.com via email.

Topics discussed - B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Jun 26, 2019

Storytelling and Sales

This week on the podcast we revisit storytelling and sales, and share some practical examples of how the story applies in the context of sales. Stories support engagement, they help gain attention, they can help your customer envision a better tomorrow.

Links to the episodes we have recorded with...


Jun 18, 2019

Revenue Collective, Self Awareness, and Sales and Community - with Guest Sam Jacobs

Sam Jacobs is the host of the Sales Hacker Podcast and founder of the Revenue Collective.

Sam and I discuss a number of topics this week, including his time as a DJ, the catalyst for the Sales Hacker Podcast, why he started the Revenue...


Jun 14, 2019

The Account Plan - a Tactical Discussion

This is the third in a series of discussions around tactics.  This week we discuss the tactical side of building an Account Plan.  

The Account Plan is a living, breathing document, it is not static.  It serves multiple purposes. 

  1. It helps the account rep/account...


Jun 10, 2019

SalesTruth with Author Mike Weinberg

Mike Weinberg is a consultant, speaker, and has recently authored his 3rd book #SalesTruth.  Both of his first two books have been Amazon bestsellers, and Mike has spoken and consulted on 5 continents in the past year.

This discussion hits a number of the items covered...


Jun 3, 2019

Digital Empathy, Marketing, Sales, and Influence with Guest - Brian Fanzo

Brian is a Pager-Wearing Millennial Keynote Speaker | Podcaster| Empowering Digital Empathy & Inspiring You to #PressTheDamnButton.  His brand is iSocialFanz

Digital Empathy, Data, Influence, Sales, Questions, Research, Taking a Personal Approach,...