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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Catalyst Sale Podcast is published weekly.  We take listener questions at @catalystsale on twitter or hello@catalystsale.com via email.

Topics discussed - B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Nov 29, 2016

Understanding the why will get you to the what.  The questions you ask shape the success or failure of the opportunities you are pursuing.  It is easy to present the information we know about the product or service you are selling.  When you do this you fall into the feature functionality trap.

Mike & Mike get into...


Nov 22, 2016

Whether in baseball, football, life, or sales, slumps happen. Mike & Mike discuss slumps, how we get into them, and how to get out of them.   We all go through cycles, don’t let yourself get too high, or too low.  Many times it is a mental game, you have to trust your process, and regain focus.

Sales is a Thinking...


Nov 15, 2016

Mike Conner is back this week.  Mike & Mike discuss proposals, common errors, and how to prepare your proposals for success.  At Catalyst Sale, when we get to the proposal stage of our sales process, we forecast at 90%.  We discuss why, and share our experience.  

Sales is a Thinking Process.  Catalyst Sale is a...


Nov 8, 2016

The Catalyst Sale podcast has its first guest.  Lee Cockerell is a former Executive Vice President of Operations.  He is the author of Time Management Magic, and has recently launched his 4th book, Career Magic.

Mike & Lee discuss time management, building trust, prioritization, and doing the right things now to prepare...


Nov 1, 2016

Episode 10 - Hiring a Sales Professional

Mike and Mike share their thoughts on how they hire, what qualities and characteristics we look for, and how we partner with Arizona State University.  We share best practices lessons learned and common mistakes.  Whether you are thinking about hiring or going through...