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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Catalyst Sale Podcast is published weekly.  We take listener questions at @catalystsale on twitter or hello@catalystsale.com via email.

Topics discussed - B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Aug 28, 2018

Applying the StoryBrand Framework with J.J. Peterson - Chief of Staff - StoryBrand.

This week on the Catalyst Sale Podcast we revisit StoryBrand and the StoryBrand Framework.  This is one of my favorite discussions to date, and one that I think many of you will save and listen to multiple times.  

We even manage to get...


Aug 21, 2018

Sales for Non-Sales Professionals Part II - Workshop Feedback and Lessons Learned

This week on the Catalyst Sale Podcast we share feedback captured from the "Sales for Non-Sales Professionals" workshops we have facilitated, discuss some general lessons learned, and provide a brief overview of the Catalyst Sale...


Aug 14, 2018

Communicate with Empathy - Putting yourself in the shoes of others

This week on the Catalyst Sale podcast we chat about communication, specifically communicating with empathy.  It takes us a little time to get to the practical application, but we end the discussion on a strong note with some guidance on how you can...


Aug 7, 2018

Common Questions and How we Interpret Them

This week on the Catalyst Sale Podcast, we take a different approach.  Instead of focusing on one question or topic, we discuss some of the most common questions we receive from listeners.  This was a little different, but I think you'll find the journey is pretty...