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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Catalyst Sale Podcast is published weekly.  We take listener questions at @catalystsale on twitter or hello@catalystsale.com via email.

Topics discussed - B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Mar 14, 2017

The Catalyst Sale Account Plan - Strategic Account Plan Template

At Catalyst Sale we look at the account plan as the roadmap of where we have been, and where we expect to go with an account.  The document is critical to effective strategic sales, and account management.  This plan fits into our qualification stage of...


Mar 7, 2017

Letting a Customer Go.  When is it time to move on?

Bob Dylan famously sung "The times they are a-changin'".  Whether in business or in life, the relationships you are engaged with are in a constant state of change.  New information is gathered, perspectives change, objectives change.

Many times this change is good for...


Feb 28, 2017

Sales Enablement - The Swiss Army Knife of your Sales Organization - Catalyst Sale Podcast

Sales Enablement takes on a different meaning depending on who is involved in the conversation, and who is driving the mission.  Today, there are a number of sales enablement technologies that have entered the marketplace.  

Sales...


Feb 21, 2017

Working With and Identifying Channel Partners - Catalyst Sale Podcast

Partners can accelerate growth in your startup.  They can also cannibalize your business if you choose the wrong one.

When you evaluate your partner strategy, it is critical that you identify your primary objectives.   Are you focused on growth in new...


Feb 14, 2017

The Call Plan - Catalyst Sale Podcast

How many times have your wrapped up a conversation with a client or prospect, and thought 'crap, I missed that'?

Call planning is a foundational skill.  Ben Franklin said, "If you fail to plan, you are planning to fail!"  Planning is a crucial skill in both sales and life.  Yet,...