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Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Catalyst Sale Podcast is published weekly.  We take listener questions at @catalystsale on twitter or hello@catalystsale.com via email.

Topics discussed - B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Oct 30, 2017

Guests Christie Walters & Jeff Bajorek - Hosts - The Why and The Buy Podcast

This week is a pretty special episode of the Catalyst Sale Podcast.  We have a roundtable of experience on the show, and we go a little longer than usual.  Christie Walters and Jeff Bajorek from The Why and The Buy Podcast join us on part one of a two-part podcast.

We discuss how Christie & Jeff met, why they launched a podcast, and what they have learned throughout the process.  We also dive pretty deep into what works in sales, common mistakes and missteps, and how to improve your success. 

Questions addressed

  • Why, "The Why and The Buy"?
  • What Happens if you Focus too much on the tech and the tactics?
  • What is wrong with many of the "Thought Leaders" that are out there today?
  • As a Sales Rep - what do you do?
  • Why does the "Wellness Check" not work?

Key Takeaways

  • The enemy of good enough is perfect
  • Be willing to start
  • You do not have to walk the path alone
  • The simplest element is typically the most powerful
  • If you know your whys, the hows and the whats get easier
  • There are no Silver Bullets
  • One of the biggest struggles is distinguishing between the need to pitch, and truly understanding the problem you are solving
  • Be the same sales rep on the 28th of the month as you are on the 3rd. 

Show Links

Don't miss part two on The Why and The Buy Podcast later this week

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Catalyst Sale Service Offerings

Growth Acceleration - Plateau Breakthrough

Product Market Fit

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Catalyst Sale

In every business, in every opportunity, there is someone who can help you navigate the internal challenges and close the deal.  There is a Catalyst.  We integrate process (Catalyst Sale Process), technology and people, with the purpose of accelerating revenue. Our thoughtful approach minimizes false starts that are common in emerging markets and high-growth environments. We continue to evolve our practice based on customer needs and emerging technology. We care about a thinking process that enables results versus a process that tells people what to do.  

Sales is a Thinking Process.