Preview Mode Links will not work in preview mode

Improve Performance, Provoke Thought, Think Critically.

You are constantly striving to improve.  You are looking for practical tips you can apply to your daily work that will impact your performance.  You are looking for advice from professionals who do the work. You want to engage with professionals who have been in your shoes.

Be the Founder that can clearly articulate the problem your company solves.

Be the Sales Professional that your customers want to work with.

Be the Learning Professional who can deliver your solution in the context of the business.

The Catalyst Sale Podcast is published weekly.  We take listener questions at @catalystsale on twitter or via email.

Topics discussed - B2B Sales, Sales Training, Product Market Fit, Growth, Hiring, Recruitment, Sales Process, Business Acumen, Startups, Leadership.

Dec 11, 2019

How Do You Select Your Sales Stack?

Mike is joined by Dan Cilley and Steven Wright of Vendor Neutral. Dan is the Co-Founder of Vendor Neutral and Steven is a Certification Analyst. The Vendor Neutral mission is to simplify the Sales Tech selection at all levels. 

This is a follow-up from an earlier podcast where Mike discusses the stack we use and implement with our Catalyst Sale clients.

Questions Answered:

  • Why do organizations come to Vendor Neutral for help?
  • What is the Vendor Neutral S.T.A.C.K. framework?
  • What are some internal questions we can start with?
  • Why do folks struggle with these questions?
  • What are the challenges with stakeholder alignment?
  • How does empathy play a role?

Key Takeaways:

  • Vendor Neutral assessments are buyer facing
  • Understand your own process first.
  • What we need to look for more often than not is the emotional transfer, the buyer journey.
  • Invest some of this thinking into both the Buyer and the Seller journey. 
  • Remember your internal customers

Show Links:

Thank You 

Please send listener questions and feedback to or contact us directly on twitter, facebook or LinkedIn.

This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links.

Growth Acceleration - Plateau Breakthrough

Product Market Fit

Demystify Sales - the course